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Driving Enterprise Collaboration

Optimising Your Go-To-Market  Disciplines to Drive Business Growth

'A vision without a plan is just a dream.…but a vision with a plan can change the world.' Old Proverb
Go-To-Market planning is a critical tool that is useful for guiding day-to-day decisions and also for evaluating progress across all stakeholders, allowing your business to adapt its approaches.

GET OUT OF 'G0-TO-MARKET' ISOLATION

Synergy Six Degrees has been established to address the historical challenges that are restricting the opportunity to grow your organisations relevance in your chosen markets when building a dynamic GTM strategy as part of your evolving business plan.
  • Organisations continue to treat their Go-To-Market strategy in the confinement of an individual team and never aligned to their business plan that was [previously] developed in isolation.
  • Traditional business plans continue to be driven from top down, aligned to corporate and shareholder expectations based on cyclical growth, with minimal focus, if any, on secular market changes that will expose their business to unseen operational disruption and revenue declines.
A strong GTM strategy with data and knowledge based on secular and cyclical insights will accelerate your effectiveness across value and supply chains that are critical to your organisations success.

DRIVING ENTERPRISE COLLABORATION

The most distinct element of any GTM strategy is the collaboration and integration of the many internal and external teams and specialists that contribute towards organisation objectives.

Relying on traditional methods, where at best a single specialised team owns the GTM process,  consciously rejecting the ongoing value of  other disciplines, contributes to a disjointed execution, and decreases the ability to achieve maximum benefits, projected from the specific objective.

Size is Relative

Every business is an Enterprise business. The implementation and desired benefits of the SynergySix Flow Chains™model can be achieved from start-up stage (seed and investor capital) through growth and established phases

Encourage Creativity

Identifying and optimising the availability of existing (and needed) organisational skills, accelerates a collaborative GTM strategy and guarantees (not inhibits) flexibility, creativity and a consistent pragmatic oversight of progress

Six Degrees of Separation

In our connected world, the six degrees of separation theory is realistic as a way to establish and elevate interesting, skilled, like-minded and [GTM] profitable relationships, across your current and desired network of personal and business value/supply chain connections

Data Plays a Part

Data is more valuable than oil, because there are more significant variables with data. All data  (quantitative & qualitative) is different and its value is variable based on its [perceived] worth. Organisations need to ensure that GTM plans never unduly discount some of the less tangible factors such as gut instinct, thin-slicing, creativity and belief when deliberating viability.

SynergySix Flow Chains™

The SynergySix Flow Chains™ framework should be at the core of your GTM strategy, utilising multiple recognised techniques focused on achieving your business goals for data insights, operational objectives and business knowledge.
synergysix degree flow chains link to the flow chains page
The SynergySix Flow Chains™ encourages the collaboration across all existing and desired Value and Supply Chain stakeholders, exploiting their skills in a collective approach.



The SynergySix Flow Chains™ model, throws-out the myth that the GTM strategy is owned or focused purely on one functional group within the business.

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