Analysing global revenue opportunities for cyber security companies.
For cyber security vendors or investors we deliver the research and insights that help drive adoption and revenue growth.
Objective: To achieve the most appropriate and fastest GTM engagements.
These projects are requested by end-user organisations, security vendors and technology investors. We deliver quantitative data that undepins your unqiue qualitative content and provide measurable indicators against your objectives and KPIs. SSD can provide a mixture of reports, infographics, presentations and webinars for your internal planning and external sales and marketing campaigns.
End-user organisations use this service when needing an independent review of a technology that they may be considering.
Security vendors engage to understand a target markets consumption of a new or proposed technology or feature.
Technology investors may wish to substantiate if a new or considered investment will return the projected levels of adoption.
Security vendors and investors must always be led by the data. Our analysis has covered all aspects of market efficiency across; sales performance, partner effectiveness, pricing strategies and profitability, and competitive and disruptive barriers. Once understood you are able to apply these to your current beliefs, empowering all your teams to make better informed decisions.
We work with your business and operations leaders ensuring that your engagement strategy incorporates both secular growth opportunities, whilst also exploiting the invested traction with customers and prospects for year-on-year cyclical growth.
We provide a 3rd party perspective of your marketing execution and assist to evolve your marketing mix to increase awarness, lead generation and a continuous engagement with your audience. Lower direct touch outreach strategies have increased new digital engagements, requiring new ways for your organisation and offerings to be recognised and considered.
No single vendor fulfills an organisations needs in cybersecurity. Greater integrated and collaborative solutions are being implemented to mitigate the advancement of threats.
We engage with end-user organisations, to identify areas that could be updated within existing security infrastructures and propose new technology options.
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