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Is a 3-2-1 backup strategy still fit for purpose?

Kevin Bailey • 30 January 2024

How can you recover from three copies of data when two may have been compromised and recovery may cost you $100,000's of unbudgeted spend to meet your RTO.

Kevin Bailey, Chief Analyst and Founder at Synergy Six Degrees talks to Demetrius Malbrough about the evolving nature of data protection focusing on the 3-2-1 backup strategy and its relevance in modern cybersecurity.


Kevin challenges traditional data protection methods, emphasizing the increasing sophistication of cyber-attacks and the importance of protecting active data.

The discussion includes insights into backup vendors' roles, the effectiveness of recovery time objectives (RTO), and the impact of technological advancements like AI on cybersecurity.

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