The Nine Guidelines of Go-To-Market - Guideline 6

What is a Go-To-Market Strategy?

Guideline 6: 

A go-to-market strategy reinforces the strength of conviction and focus within your business. It is not a series of tactical plans achieving limited success implemented to address unexpected business challenges.

Meaning:

All employees are fully committed and aligned to the integrated goals, objectives and strategies of the organisation as they have contributed, believed in and have ownership of the plan. They are not distracted by the implementation of tactical plans addressing individual projects.

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