Analysing global revenue opportunities for cyber security companies.
The Nine Guidelines of Go-To-Market - Guideline 7
Patterns for growth are not consistent. Doing the same thing won't give you the same results, it'll get worse.
What is a Go-To-Market Strategy?
Guideline 7:
A go-to-market strategy is driven by visibility of your target markets’ secular growth and does not rely solely on the pull from your past cyclical growth.
Meaning:
The organisation should fully appreciate the impact of anticipated changes within your target market(s) and how these changes will influence your company purpose and not assume that your products and services will continue to be relevant to your market(s).
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