Analysing global revenue opportunities for cyber security companies.
SynergySix challenges the engagement approach that other cybersecurity go-to-market (GTM) specialists believe is the most appropriate approach to achieve business success. Many organisations and GTM specialists detach their GTM practices away from the organisation's business plan and focus their key deliverables on one or more individual disciplines
SynergySix purpose is to 'Provide Clarity and Strengthen Your Business to Grow Relevance and Revenue in Cybersecurity and Adjacent Markets' as we believe that Go-To-Market (GTM) is strategic and should be elevated in importance within organisations to dispel the myths that it is a reactionary activity.
SynergySix works in partnership with its clients to deliver assignments against its ‘SynergySix Flow Chains™ framework. The framework has been developed to connect existing [and needed] influencers for the success of a common business objective. Aligned to traditional value and supply chain processes, they maximise the effectiveness via chains of collaboration for increased efficiencies within an approved optimal cost and resource base.
Synergy Six delved into the implementation, effectiveness and data protection of current backup
and recovery capabilities. Where applicable Cybrilliance asked for evidence where existing 3-2-1
policy was unfit for purpose - and what the alternative is.
For many organizations faced with a sudden need to have their staff work from home in 2020, the CISO and their team became unlikely – or perhaps overdue – heroes.
Cyber security stopped being ‘just’ about preventing bad things. It helped companies survive – sometimes even thrive
– by equipping organizations with the tools needed to stay productive under extraordinary conditions.
F-Secure Countercept asked SynergsySix to interview CISOs around the world about their roles. What follows – the output of these conversations – is an unfiltered response, direct from 28 senior information security officers in the US, UK and Europe. The insights they shared paint a portrait of a group of experts getting to grips with
immediate problems – and coming to terms with the rapid development of a role that is only 27 years old.
The need for Always-On in Real-Time DDoS security solutions. Looking at the practicalities of our digital lives today we can see how a sustained DDoS attack could reduce individual productivity, loss of revenue, and more broadly impact our economy. Every second counts to digital-first businesses. One in every two people you see around you is connected to the internet and one in three people shop online. If their experience is disrupted, then business productivity - as well as current and future revenues - can all be instantaneously impacted.
The inclusion of SynergySix as your cybersecurity and adjacent markets GTM partner will help to drive increased value within your investments and help to increase the opportunity across their maturity to maintain stability, higher sales, product evolution, and profitability.
SynergySix has defined a new cybersecurity category: User Isolation Protection. User Isolation Protection (UIP) is a security category whose purpose is to allow seamless digital engagement while proactively securing the user and their data from cyber abuse.
Many organisations make a major mistake and believe that the sales discipline have responsibility for the GTM strategy. What they really mean are the Routes To Market (RTM). The sales discipline has the RTM authority and responsibility required to achieve brand distribution, volume and profitable growth whilst improving efficiency and effectiveness.
Synergy Six Degrees promotes collaboration across intra-disciplines, but in a portfolio management model where the support and development is spread across multiple units, the need for synergistic portfolio collaboration is critical.
Synergy Six Degrees believes that leadership of operational excellence radiates from inside and not pushed down from the top. Although extremely relevant, this is not just about working as a team or being respectful of everyones voice, its about the heartbeat of the company, where business strategy is agreed and then [the business] empowered to achieve.
Synergy Six Degrees believe that a market led approach to business is critical to an organisation’s success.
Does that mean that the CMO and their marketing specialists own the GTM and business strategy, not at all. This means that marketeers are the delivery mechanism to help define, create, adjust and understand the trends of a market and position the brand based on the company’s agreed value discipline.
Alongside the other specialist disciplines within the SynergySix Flow Chains™ the People disciplineare ultimately responsible for recruitment, talent management, loyalty, career advancement, skills
development, team collaboration, amongst many other specialities. Traditionally the 'People
Discipline' has been driven within the all encompassing Human Resources (HR) team. But as focus moves down to the individual rather than the organisation, it is inherent across the organisation for every member of staff to take responsibility for their own and other staff members well being, growth and diversity.
The Financial Discipline have a wealth of skills to drive the success of the company purpose. They [finance discipline] ensure that the business is capable of getting the basics right through the installation of strong fundamentals.
Nevertheless, it is not always easy to get it right. The reason being that a business has multiple moving parts that must all come together, all the time, to make it work. This in turn, involves ensuring that the small, mundane things are addressed precisely and decisively every single day.
Synergy Six Degrees believes that many organisations play their data analysis card to justify decisions they've already made, crafting data to align to a top down opinion.
The most consistent element that drives the world today is data. All data is different and its value is variable based on its [perceived] worth to an organisation or individual.
A data-driven organisation will use the data as critical evidence to help inform and influence strategy. There should be an evidence-based culture in which data can be trusted and the analysis is highly relevant, informative, and used to determine next steps, but never discount the 'Instinct' or 'Thin Slicing' driven by experienced knowledge
GTM and Business plans should always be reviewed on a periodic basis within your current operational schedule. It’s recommended that organisations conduct external forces scans on a semi-annual or annual basis. This frequency ensures you stay current on external factors that can impact your company in both positive and negative ways. The process isn’t just for the Fortune 500s or FTSE 100—it’s particularly important for small and medium-sized businesses that don’t have the brand or revenue of larger corporations and may be more susceptible to the influence of external factors.
The SynergySix Adoption Curve is a unique framework developed to provide a visual
representation of your market adoption, incorporating client’s market data and
engagement dynamics covering target markets, industries, portfolio features, adoption factors and engagement strategies.
A strong approach to your adoption curves, will not incubate you from the unexpected, so don’t be emotionally dependent on your initiatives. Acknowledge the required changes in your adoption strategies through the review process in the implementation phase quickly and also feel free to redisrupt again and again. The market does not take a breather, neither should you.
We are not talking about a business model here; Synergy Six Degrees are focused on the efficiency models (frameworks) that act as inputs to the business model/strategy. Put simply, companies need to clearly demonstrate how they create value, their resilience to change, and the quality and sustainability of the business and its performance. This should be captured and clearly articulated through a company’s business model.
All businesses should employ systems or processes designed to feed into management
decision-making (insights) needs to assess outcomes on a regular basis.
The danger otherwise is that businesses purely look at what is being delivered on the assumption that if products or services are delivered properly they will automatically translate into change. This is rarely the case. It is also important to remember that whilst there might be one single stated purpose of a development intervention, there will usually be many different layers of outcomes.
We want to know what your current GTM challenges are. Let us know what you want and we’ll do our best to help.
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