The Nine Guidelines of Go-To-Market - Guideline 5

What is a Go-To-Market Strategy?

Guideline 5:

A go-to-market strategy is the collaboration and integration of skills from all of your specialist disciplines and does not just rely upon a single specialist discipline opinion.

Meaning:

Generally, when the execution of a plan fails, employees will inevitably attribute 'non-fault' reasons for any such failings. When all employee skills are engaged in the planning process, all specialist teams collaborate and contribute to share success and based on their many complimentary abilities and experiences, to anticipate any potential problem areas.

An eye for an eye only ends up making the whole world blind. - Mahatma Gandhi

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