The Nine Guidelines of Go-To-Market - Guideline 4

What is a Go-To-Market Strategy?

Guideline 4:

A GTM strategy fully supports your organisations revenue objectives accounting for the current business environment and not an expectation based on past performance.

Meaning:

The organisation is fully focused on the target revenue achievements against your total available market (TAM), rather than assuming that past success will be repeated. TAM visibility ensures targets are achievable, but may also provide insights that create the opportunity to grow at a faster rate than planned, assuming that other disciplines are aligned to support the additional workloads. 

Follow on Reading:

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