The Nine Guidelines of Go-To-Market - Guideline 3

What is a Go-To-Market Strategy?

Guideline 3:

A go-to-market strategy is data and insights driven, not by emotional opinion.

Meaning:

When implementing a GTM strategy and engaging all key stakeholders, it is essential that the GTM is based upon factual evidence that supports all key objectives. This is achieved by utilising data and informed insights. Both elements are data driven, including thin-slicing (the ability to apply real-life experiences to the facts). Contributions that are not supported by “real” evidence (data or insights) can be considered, but not implemented as a dependency of the strategy.

Follow on Reading:

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