Analysing global revenue opportunities for cyber security companies.
What is a Go-To-Market Strategy?
Guideline 2:
A go-to-market strategy ensures you are always focused on your [customer] purpose and not distracted by internal drivers.
Meaning:
The ‘Purpose’ is why your organisation exists. This defines what, why and how you will be addressing your target customer and industry. This is key to the success with your targeted client base and in maintaining your existing customer base. Goals, Objectives and Strategies are all internal drivers used to reinforce and maintain the focus of employees and the success of all divisions within the organisation.
Follow on Reading:
Revisit the previous daily "Nine Guidelines of Go-To-Market" on our blog site . You can also learn more about our beliefs and the content we have provided by visiting our Home page or any of our other resources and then give us a call or drop a mail so we can discuss your challenges and how we may be able to assist
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