Analysing global revenue opportunities for cyber security companies.
The Nine Guidelines of Go-To-Market - Guideline 8
Connecting with new markets provides strategic expansion; collaborative and aligned.
What is a Go-To-Market Strategy?
Guideline 8:
A go-to-market strategy inspires organisation growth and diversity and is not optimistically reliant on the improbable never-ending revenues of a cash cow.
Meaning:
Reliance on a single product/market increases the chances of your organisations becoming commoditised and marginalised and ultimately failing. A strong GTM strategy is always looking for product/market diversification to support a strong customer purpose, growth and diversity of revenue streams.
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