The Nine Guidelines of Go-To-Market - Guideline 9

What is a Go-To-Market Strategy?

Guideline 9:

A go-to-market strategy provides flexibility in execution, not inquests on the failure to meet key objectives.

Meaning:

When executing your GTM strategy, the implementation flow ensures that continuous measurements of progress allow operational adjustments to the plan. This process mitigates risk when objectives are not being achieved and removes any delays by not waiting until the end of the operational period to review and the business pain associated with that. Continuous measurements provide the visibility to accelerate success, increasing the opportunity to over achieve.

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